Committed to changing an "environmentally-challenged" industry and protecting future generations, LAcarGUY is active in local environmental programs and initiatives. In an effort to encourage adoption of electric vehicles, LAcarGUY recently became the first automotive dealer in the country to offer electric charging stations at its dealerships that are open to the general public. In 2010, LacarGUY introduced the new position, Manager of the Environment, for the sole purpose of helping LAcarGUY reduce its carbon footprint through employee education and infrastructure changes. On Earth Day 2010, the company launched LAcarGUY.com/green featuring its green vehicle inventory as well as green technology news and updates on LAcarGUY's internal sustainability efforts. Mike Sullivan, LAcarGUY's president, serves on the Regional Board of Directors for Global Green and the Advisory Board for the Environmental Media Association, and just agreed to sponsor Heal the Bay's prominent Annual Beach Report Card.